Linx Interactive
Taillights
The Challenge
Taillights started this campaign with 44 followers on Steam. Not 44,000 — forty-four. A brand-new page from a studio with no audience, no press, and no back catalogue to lean on, which is the position most indie games are actually in when they start marketing.
There was nothing to amplify. The campaign had to create the first audience the game ever had.
The Approach
Tiered CPM at $5 / $4 / $3 across TikTok, YouTube Shorts, and Instagram Reels, dedicated videos only, tagged #taillightspartner.
48 creators self-enrolled — a large roster for a page with no audience — and posted 67 videos inside about a day. Tracked views came to 628,052 with 15,493 likes at a 2.47% like rate: a game that nobody had heard of a week earlier got the kind of exposure a mid-size publisher pays an agency for. Steam followers nearly doubled over the window, and the effective CPM landed at $2.55.
Results
Top Performing Videos
48 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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