SayGames
Shipping Store Simulator 2037
The Challenge
SayGames was pushing the demo for Shipping Store Simulator 2037 — a near-future parcel-shop management game where you scan, sort, pack, and keep an increasingly unreasonable queue of customers moving. Demos are a harder sell than full releases: there's no purchase to drive, only a download and a wishlist, and the payoff is entirely in whether the loop looks satisfying on screen.
The publisher needed volume of coverage across audiences, not one big hit — enough independent creators showing the same loop that the demo reads as something people are actually playing.
The Approach
Tiered CPM at $5 / $4 / $3 across TikTok, YouTube Shorts, and Instagram Reels, dedicated videos only, tagged #shippingstoresimulator.
43 creators enrolled and produced 64 videos inside roughly two days — 29 on TikTok, 18 on Shorts, 17 on Reels, deliberately spread rather than concentrated on one platform. Tracked views reached 417,242 with 11,488 likes, a 2.75% like rate for a management-sim demo. The effective CPM landed at $3.40 against the $5 nominal rate.
Results
Top Performing Videos
43 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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