Brightika
Pixel Combat: Zombie Shooter
The Challenge
Brightika was running an 81%-off Steam sale on Pixel Combat: Zombie Shooter — a released pixel-art zombie survival shooter. A deep discount only converts people who already see the store page: for a post-launch title with no active content pipeline, the sale needed its own discovery spike to reach players who had never heard of the game.
Unlike a pre-launch wishlist push, the window was hard-limited — once the sale ended, every undelivered view was worthless. Brightika needed dozens of creators posting inside the same two weeks, with zero time for agency outreach or negotiation rounds.
The Approach
The campaign opened on Trapster at a $5 CPM across TikTok, YouTube Shorts, and Instagram Reels — dedicated videos only, so every post was fully about the game and the discount. 25 creators from the zombie, retro, and casual-gaming niches self-enrolled and shipped 69 dedicated videos under the #PixelCombatBigSale tag.
Creators framed the hook themselves: nostalgic pixel-art gunplay, wave defense, boss fights — with the 81% discount as the call to action. Content earned 10,900+ likes at a 3.3% like rate, and Brightika tracked views, spend, and Steam sales velocity day-by-day from the campaign dashboard.
Results
Top Performing Videos
25 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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