Mirago Games
JOIN US
The Challenge
Mirago Games was driving a launch-window awareness spike for JOIN US — a 1–4 player co-op survival game where you start your own doomsday cult: recruit followers, build a compound, customize your beliefs, and fight to survive the apocalypse. The Steam page already carried serious anticipation, sitting north of 330,000 wishlists, so this wasn't a cold-start problem — it was a concentration problem.
The question was whether enough creators could publish inside a single launch window to make the game feel unavoidable on short-form, rather than trickling out one post at a time.
The Approach
The campaign opened on Trapster with tiered CPM pricing from $6 — set above the usual $5 to win the strongest creators — across TikTok, YouTube Shorts, and Instagram Reels. 41 creators self-enrolled and shipped 75 videos, and the full budget was deployed inside roughly two days.
The cult premise did the work: recruit-your-friends chaos, compound-building, apocalypse survival. TikTok carried the reach with 1.14M of the 1.6M tracked views — one breakout hitting 593,000 on its own — while Reels and Shorts filled in cross-platform coverage. Because views kept accruing after creator caps were hit and tiered pricing pushed spend toward lower-rate tiers, the effective CPM settled at $2.48, well under the nominal rate, and the Steam page added roughly 8,000 wishlists across the window.
Results
Top Performing Videos
41 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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