Huntin' Buddies
Huntin' Buddies
The Challenge
Huntin' Buddies is a four-player co-op horror comedy about hunting things in the woods that hunt back — the kind of game that lives or dies on whether groups of friends hear about it in the same week. The team timed this campaign to release, which raises the stakes considerably: launch-week visibility isn't just reach, it's the difference between a review count that builds momentum and one that stalls.
With roughly 17,000 wishlists banked, the job was to convert attention into a live player base fast enough for the game to look alive on day one.
The Approach
Tiered CPM at $7 / $4 / $3 across TikTok, YouTube Shorts, and Instagram Reels, dedicated videos only, tagged #HuntinBuddies, with posting deliberately scheduled to land on the release date rather than spread across the month.
31 creators posted 44 videos into the launch window. Tracked views reached 558,154 with 20,025 likes at a 3.59% like rate — high, as co-op horror tends to be when it reaches the right audiences. The game sold through launch week to a 42-review, 88%-positive Steam page, wishlists began converting to purchases, and the page picked up 182 new followers. Effective CPM landed at $2.87.
Results
Top Performing Videos
31 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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