Aerosoft GmbH
Heavy Cargo — Heavy South
The Challenge
Heavy Cargo — Heavy South is the South American expansion to Aerosoft's oversized-load trucking sim: mountain switchbacks, unpaved roads, and loads that don't forgive a bad line. Expansions are a specific marketing problem — the audience that already owns the base game needs a reason to come back, and everyone else needs to see why the genre is worth caring about at all.
Aerosoft had run several Trapster campaigns before this one and knew the format worked. What they wanted here was efficiency: the lowest possible cost per view on content that still looked like the game.
The Approach
Flat $5 CPM across TikTok, YouTube Shorts, and Instagram Reels, dedicated videos only, tagged #heavycargo.
35 creators posted 52 videos — and the entire window ran eight hours on a single afternoon. The footage did the rest: oversized loads on cliff roads is inherently watchable, and the numbers show it. 2,729,394 tracked views, 96,259 likes at a 3.53% like rate, and 2,437 comments — unusually heavy discussion for a simulation expansion. Because views kept accruing long after creator caps were hit, the effective CPM landed at $0.88, roughly a sixth of the nominal rate and well below what paid short-form typically costs.
Results
Top Performing Videos
35 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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