Lesser Weevil
Dung Ho!
The Challenge
Dung Ho! was already out, already reviewed, and already good — 99% positive on Steam. What it didn't have was reach. A released indie with a small, delighted player base is the classic stuck case: the reviews prove the game works, but nothing is putting it in front of anyone new.
Lesser Weevil needed post-launch visibility from a standing start, on a budget that a small team can actually justify.
The Approach
Flat $5 CPM across TikTok, YouTube Shorts, and Instagram Reels, tagged #DungHo, with compilations allowed — the right call for a short, funny game that plays better as a segment than as a full dedicated video.
37 creators posted 54 videos, and the whole window ran a little over a day. Tracked views hit 516,721 — for a game whose Steam page had a few hundred followers, that is orders of magnitude more exposure than it had ever had. The effective CPM landed at $3.10 against the $5 nominal rate.
Results
Top Performing Videos
37 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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