Alice Games
Dig, Dig, Die
The Challenge
Alice Games was building short-form momentum for Dig, Dig, Die — an online co-op horror "friends-lop" for 1–6 players: board a cursed flying ship, raid haunted graveyards for loot, and survive monsters that hear every sound. The pitch is pure short-form fuel — UFO abductions, an onboard casino, voice-chat chaos — but the studio had no proven vertical-video distribution channel and a release landing mid-campaign.
They needed dozens of creators producing genuine first-look reactions across TikTok, YouTube Shorts, and Instagram Reels inside a two-week window — fast, measurable, and without hand-negotiating a single deal.
The Approach
The campaign opened on Trapster at a $5 CPM across all three shorts platforms with auto-approval, so creators could publish without queueing. 31 creators self-enrolled from the co-op, horror, and casual-gaming niches and shipped 89 posts under the #DDD tag — many recording once and cross-posting across TikTok, Shorts, and Reels.
No scripts, no take-twos: creators got Steam keys, a media kit, and the game's own hooks to play with — the monsters-hear-you tension, the onboard casino, the friends-lop chaos. Content earned 13,500+ likes at a 3.3% like rate, and because views kept accruing after creator caps were hit, the effective CPM settled at $4.48 — under the $5 nominal. Alice Games watched reach and spend climb day-by-day from the campaign dashboard.
Results
Top Performing Videos
31 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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