Brightika
Clay Clinic
The Challenge
Brightika was launching wishlists from zero for Clay Clinic — a chaotic co-op medical job sim for up to 6 players: treat clay patients, run risky procedures, fix your friends' mistakes, and survive each shift without too much malpractice. The Steam page was brand new, with a standing start of zero wishlists.
The premise is pure short-form fuel — friends causing medical chaos together — but Brightika needed to prove creator-driven distribution could build a real wishlist base fast, before the launch window closed.
The Approach
The campaign opened on Trapster at a $5 CPM across Instagram Reels, TikTok, and YouTube Shorts, with the full budget deploying inside a single day. 16 creators from the co-op, comedy, and casual-gaming niches self-enrolled and shipped 34 videos, many cross-posted across platforms.
The friends-doing-surgery chaos travelled: content pulled 88,000+ likes at a 3.6% like rate, with a breakout Instagram Reel hitting 598,000 views and Reels delivering 1.5M of the 2.48M tracked views. Because views kept accruing after creator caps were hit, the effective CPM settled at $1.09 — and the Steam page climbed from zero to 16,750 wishlists at roughly $0.16 each, tracked live from the dashboard.
Results
Top Performing Videos
16 creators across Instagram, TikTok, YouTube Shorts. Tap a card to watch the post.
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