GameDev.ist
Anomaly President
The Challenge
GameDev.ist had a page most studios would envy: Anomaly President was sitting above 115,000 wishlists before this campaign started. That's a comfortable position and an awkward one — at that size, a few hundred new wishlists disappear into noise, and the studio needed to know whether creator short-form could still move a page that large.
The game itself is a strange sell in the best way: an anomaly-hunting political thriller in Early Access, closer to an SCP shift log than a campaign trail.
The Approach
Tiered CPM at $8 / $5 / $4 — a top-tier rate set well above the platform norm — across TikTok, YouTube Shorts, and Instagram Reels. Compilations were allowed rather than dedicated-only, letting creators drop the game into formats their audiences already watch.
33 creators posted 51 videos across two days. Tracked views came in at 481,927 with 10,662 likes, and the Steam page added 1,859 wishlists during the window — a measurable lift on a page already north of 115,000. Cost per wishlist landed at $1.08 with an effective CPM of $4.15, the premium you pay for a tier-1 roster on a niche premise.
Results
Top Performing Videos
33 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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